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Who we are
We are a technology-based Startup with social impact focused on improving the quality of life of abandoned animals. Established as the FADA Institute for the Promotion of Wellbeing - FADA Org in July/2019, we have the main social objective of providing for the lives of animals, promoting the ecosystem animal welfare through collective engagement. One of the ways we use to encourage Animal Protectors/NGOs and Suppliers to remain firm in their purpose is through fundraising campaigns such as without Project/without Supplier or Without a defined Project and Supplier
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Our Purpose
"We believe that positive actions are contagious and bring about transformations in the communities in which they are encouraged"
We seek to amplify the positive impact of animal protectors/NGOs, pet retailers and donors within the context of animal abandonment, ensuring that each donation destined for vulnerable animals contributes to better Projects and promoting animal welfare in communities.
Maria Lisandra Rodrigues Sousa - Founder & CEO
BUSINESS ADMINISTRATOR, POSTGRADUATE IN PRODUCTION ENGINEERING FROM UFRGS, WORKED FOR MORE THAN 10 YEARS IN THE FINANCIAL MARKET.
IN 2015 IT ENTERED THE PET MARKET WITH MLRS EDUCAÇÃO CANINA,
PROVIDING FREE LECTURES AND CONSULTANCY AS A SOCIAL PROJECT OF THE COMPANY IN PET RETAIL AND SHELTER SERVICE.
IN 2017 THE SOCIAL PROJECT BECAME INTO A MOVEMENT OF
COMMUNITY AND LASTLY, IN 2019, HE FOUNDS THE FADA DE INSTITUTE
PROMOTING ANIMAL WELL-BEING
What do we cause?
> More organized projects: Protectors/NGOs monitor animal feed demand, depending on the number of animals reported monthly to FADA Org > Fewer Protectors of vulnerable Animals due to animal support; > Greater number of animals benefited; > Certainty of correct use of the donation: > Transparency in financial transactions with presentation of invoices. > Reduction of abandonment due to the participation of pet retail. (This benefit can only be seen once there is data on abandonment in different locations.
You can choose who to support or count on FADA Org to allocate your donation.
The villain: Animal abandonment
According to the WHO, in Brazil we have more than 30 million stray dogs and cats. For us, awareness and strong public policies are the keywords for eliminating the problem.
We help treat the problem already existing and reduce the chances of it increasing, generating, also, data to create more effective strategies. Discover the Fundraising Campaigns in which FADA Org selects the beneficiaries.
How much can we impact?
According to Instituto Pet Brasil, in 2020, the number of companies in the Brazilian pet sector exceeded 272 thousand establishments. Imagine accessing those who have pets through this universe?
Here, Suppliers stop just providing products/services and become part of the solution against abandonment, without compromising their daily activities, quite the opposite, reinforcing their brand with customers. If you are a supplier of pet products/services, be part of it!
Animal welfare of dogs and cats
An animal needs much more than space to live or food. He needs to receive affection, carry out his natural activities, as well as have access to health, safety, etc.
Our proposal is to enhance the action of animal protectors/NGOs by providing different types of fundraising campaigns, from in such a way that they have a set of products/services that guarantee all the animals' needs.